I would give some money to them, and use some of the money to produce videos of brain lectures to put on-line so that children all over the country can watch them, not just the children I reach in Bristol.
While I will give some money to charity (probably Crohns and Colitis, which is researching for a cure to some quite nasty diseases) I am planning on using most of the money to go into schools with robots and show how cool robotics research can be, and encourage as many students as possible to get into science.
In all honesty, I don’t have a really great idea for how to use it yet. I’d like to do something that helps educates schoolkids (and their parents) about the new science of animal welfare and how we can now begin to look at whether animals are suffering (or, importantly, are ‘happy’ with their conditions). I’m still not certain of the best place to do this (local museums? supermarkets? zoos?), but I’m working on it.
On the charity bit: the people who organise “I’m a Scientist” say that the prize money is “to be spent on a science communication project, to publicise or communicate the scientist’s research or research area”. So it can be given to a charity, so long as the charity will use it for science communication. That makes it a bit tricky for me, since lots of the charities that protect animals object to using them in scientific research, even if it’s to help the animals’ own welfare.
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